Situation:

The client:  Brand Manager multi-national home furnishing company wanted to leverage paid search for sales promotion.

Issue 

Our client had been using paid search to promote its national sales promotions with limited success. The client did not see the traffic increase or sales improvement during their campaigns.

Solution

We audited the client’s site for navigation and content. We identified areas of the website that would discourage visitors to behave in the way the client wanted.

We analyzed the client’s past campaigns and installed an analytics system to track traffic before, during and after the campaign.

We also set up a strategy based on the client’s customers four buying cycles and directed these potential buyers to the right section of the client’s website.

We created a robust keyword list to match the habits of the four stages of customers.

Results

The paid search campaign click through rate improved by 426% with the same budget! Sales were up 20%. 75% of the traffic was new visitors. The client’s brand was the only division to post year over year sales increase.