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 Note: This case study is featured in Marketing Sherpa . Click Here for their story. Background Client was promoting paid ticket sales to their branded marketing event in two top North American cities. Issue The client’s field team was using traditional print and radio was underperforming. The client was concerned about not meeting its sales targets. Solution We developed a strategy using Google Audio Ads to target the market. We synchronized the campaign with paid search marketing into the client’s website. We customized the Google Analytics filters to accurately measure the website traffic from the radio generated visitors. We implemented the Google Audio Ads schedule to target the client’s core-demographic. Result Google Audio Ads increased Conversions (people attending event) 251%! By matching the technology of Google’s Audio Advertising platform with the customer profiles the client increased their reach in the market 722%. We reduced the client’s media expenses by 2,000%!
Tracking through Google Analytics , the client was able to measure the increase traffic and habits of the target market to improve a later campaign. Services Provided: - Strategic Marketing Management
- Media Synchronization
- Google Analytics Customization
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