Situation: Fast Growing Real Estate Developer needs to capture leads during national sports event 

Background

The client:  VP Sales & Marketing wants to maximize their ROI from a national sponsorship of a Golf tournament.

Our client was sponsoring a national golf tournament to highlight its golf-based developments. 

Issue

The client had a limited budget to advertise its developments during the tournament. The client wanted to capture as many leads as possible.  

The client needed to track and increase the exposure of the target market while building a lead database to follow up with post event.

Solution

We worked with the client to create a cross-media strategy that would tag all parts of the campaign with a unique URL to prompt the audience to go the company’s website to continue learning about company’s offerings.

We also developed multiple marketing pieces to continue the dialogue with a lead from the sponsorship to the property release date. Using a mix of online and offline tools the client’s sales team spent more time on leads that continued to show interest and converted these leads into prospects.

Results 

By developing a “min-site” to the campaign the client captured a 300% increase in their leads over prior campaigns. The client was able to score the leads to manage focus on the highest ROI potential

The client sold out the property launch with 40% of the leads coming from the cross-media campaign at a lower cost to acquire.