Author Archives: Kudzu

Popcorn Time Promise a Fresh New Redesigned App

If you like to watch movies online using Popcorn Time but navigating through a rather messy interface spoils the whole experience, than the news that Popcorn Time comes with new updates can only make you happy. I know that Popcorn Time in some situations can be considered illegal, but if you don’t want to pay for the various streaming services, Popcorn Time is exactly what you are looking for.

Offering free streaming and downloading movies, Popcorn Times has quickly become one of the most popular online movie platforms, sparking many controversies amid its (i)legality. Whether it is legal or not, people still use it without any remorse, and certainly the future updates will bring a popularity boost.

The team behind the Popcorn Time project is going to bring hundreds of movie titles closer to you. How? With a brand new app that is almost ready to be released in June.

Acording to AndroidAuthority, the new Popcorn Time app has been redesigned from scratch and is known as version 3.0. The app will come with a completely new user interface which will make browsing through various movies much easier. And of course, in the background of the app there are multiple changes and new features in terms of functions, too.

The performance of the Popcorn Time app also improved, and with the help of a new “search” feature you can find online movies much easier.

Restaurant or Cafe: Busy People’s Dilemma

People today have such busy schedules that it’s become quite common for singles, couples, and even whole families to eat out. Thus, choosing the right restaurant or cafe it’s not something you should take lightly, especially when you’re hungry. After working long hours, of course, it’s always nice to eat out at a nice quiet cafe or a trendy restaurant simply because it makes a welcome change; plus, there are so many different varieties of food to choose from.




Because many cafes and restaurants are quite similar, it’s always difficult to tell the difference between the two. So I will do my best to highlight the differences between a cafe and a restaurant, and also how to choose one.

Cafe

Cafe or “café” ,if you’re French ;), it’s a form of restaurant with an enclosed serving place, but typically with an outdoor section to allow customers to enjoy their food and drinks outside. Interestingly, the word “cafe” comes from coffee, and it’s easy to see why: they serve many different varieties of coffee to their customers. By da way, I’m a big, big fan of cafes.
A cafe typically refers to an informal restaurant where casual meals such as sandwiches and burgers are served to the public. Small, homey, some times noisy (but in a good way ;)) and no “fancy” clothing is required.

Even though, tipping waiters in cafes is optional, whilst it’s very common, and sometimes expected, to pay tips in restaurants.

Restaurant

Restaurant, it’s a somehow luxurious place where food and drinks are served to dine-in customers in a more formal environment. Restaurant meals are typically not “ready-made” meals: they’re prepared and served to customers after customers order from a menu. Today, there is a trend for restaurants to offer home-delivery of their menus; however, most people prefer the “old school” way and sit inside a restaurant, order from a menu, then wait for their meals to be prepared and served by waitresses or waiters.

Restaurants have a wider range of foods than a cafe place and also serve alcoholic beverages.
Some restaurants in France are known as Bistros, and this is an indication of a level of trendiness, or casualness. Even though many bistros are quite stylish and formal in the clientele they attract and the food they serve.

Things to Consider When Choosing a Restaurant or Cafe

So how do you go about choosing a restaurant or cafe? What matters most to you when you say you like that new place?

To be honest, I didn’t think too much about these questions until recently, when I had a culinary disappointment. I went to a very hip place known for stylish food presentations and elegant atmosphere, who failed to impress me – and just for the record, I’m not so picky ;). Or maybe it was the expectations too high… I do not know. But it is clear that De gustibus non est disputandum.

I liked the building very much, an old house, very nice renovated, with a good interior design that highlights the high and spacious rooms. On the other hand, the served salad was modest and a little bit pricey, taking into account the quality. So I went back to my favorite place, a restaurant not so fancy but with good food and reasonable prices, and I was left with the dilemma: after what criteria do I evaluate, after all, a restaurant or cafe? Are there objective principles or everything boils down to own subjectivity? So I have come up with my own “reasonable” criteria that stand behind my options:

Clean air / Non-smoking area

Maybe you will be surprised, but I hate eating in places where smoking is still allowed and there is not even a non-smoking room… I’m unlikely to go in. I have no problem with smokers as long as they don’t puff cigarette smoke in my nose when I eat.

Menu

Of course, the menu is the essential part when it comes to a restaurant or cafe. I try to eat healthy, so I usually choose light stuff, but even so I want my food to look and taste appetizing, and even a little bit of creativity doesn’t hurt. I used to order dishes harder to cook at home, but also soups and salads.

I don’t need huge portions, but c’mon, two wilted leaves and a tomato it’s not a salad, especially if the price is rude. I noticed that places offering huge menus with full of complicated dishes are avoided.

Feeling

It’s a very subjective point of view that I find it hard to describe. I would say that it refers to how I resonate with the place. It is a mix of sensations, some random and purely subjective, yes, yes… I am aware. But I’m only human after all… it’s like that song 😉

Service

Rude waiters … I think everyone has the “luck” to encounter that “waiter from hell” at some point. Waiters dropping menus on your table, “forget” to bring your order and overcharged, making facial expressions as if you were disturbing him. On the other hand, a great host can make a weak meal good.

Design and Atmosphere

Of course a successful design give the restaurant one a good vibe and a pleasant atmosphere, but if I have to choose, I will prefer to go to a place where food is awesome. I hate to find very extravagant places serving very poor plates. Generally, I prefer cozy places with personality, with “something” personal, but I never refuse a place just because it doesn’t look like in magazines, especially if the food is good.

Price

Finally, the price. No matter how hungry I’m, I try to avoid places where the prices of simple meals are exaggerated. I pointed out simple meals. This category does not include fine dining restaurants, where ingredients and combinations are special. I am aware that good food costs, but often we not pay only for the meals, but their location, design or …. marketing.

Conversion Optimization: How Being Wrong Can Lead to Good Insights

My first rule of conversion optimization is to never assume, and yet… I had an interesting testing experience with one of my clients recently. After looking closely at the data, I formed my hypothesis, and made a recommendation for a variation to test… and it under-performed the original version! I was WRONG!

Now, I don’t expect to be right with every test (in fact, that’s WHY testing is so important), but my hypotheses are based on real data with a strong analysis behind them… and I have never been THIS wrong. Was I losing my edge?! Nope. I just didn’t consider that the change would be outside the online “comfort zone” of the visitors.

The site was geared toward an older demographic, and while much of the site might be considered out of date, even messy, by someone who is proficient using the internet, the change I had proposed was too drastic to be tolerated by this specific site’s targeted group of visitors. In short, I wasn’t speaking their language.

When I first started practicing conversion optimization, I heard an experienced analyst say to a client, “I know optimization, but you know your clients, so always feel free to speak up!” Now I truly understand what he was saying.

Technology, online expectations, and even optimization are constantly evolving. We’re always looking for inventive ways to persuade visitors to convert, new tools to use, and fresh techniques to share with our clients. So, it’s easy to get wrapped up in the new and advanced.

But, this test taught me that the newest, most effective tool doesn’t necessarily translate into big wins for all sites and all audiences. Understanding your visitors, and the language they use, is the first step in optimization. For example, a technology company who is marketing itself to other businesses may find success using web copy for persuasion that would severely hurt the conversion on a retail site for at-home diabetes testing supplies.

There are many ways to understand who your visitors are, and some of them don’t even involve a computer. When’s the last time you spoke with the folks in your customer service department? If you can’t remember the last time, head on down for a chat. Better yet, listen in on a few calls.

There is a reason why customer service and sales agents are the first places we start when we do discovery for persona creation. Visitors will often call when they want to make a purchase/get a quote/take an action, and are unsure how to proceed. Figure out where visitors are having the most difficulty on your site, and then note the language they use to describe their struggle or their goal. Does that same language appear anywhere on your trouble pages?

Here’s a straightforward exercise you can do to design a fruitful test. We call it the “Three Questions Exercise.” Pick a page you’d like to improve, then follow these steps:

  1. Question: Who is on this page? Use the data collected from talking to sales and customer service agents, listening to calls, reading transcripts, etc.. What are your target customers thinking and feeling when they view this page?
  2. Question: What action do you want the visitor to take? What is a realistic conversion (or smaller step; a “micro-conversion”) you’d like the visitor to take? Don’t expect a new visitor to “buy now” straight from your homepage…pick an achievable goal.
  3. Question: What does this visitor need from the site to feel comfortable and confident taking the action I want them to take? This is the hardest of the three questions. But, put yourself in the visitor’s shoes, and it will be easier.

Once you’ve answered the three questions, form a hypothesis about what kind of language might better persuade the visitor to take the desired action. Again, use the data you gathered to make educated guesses about what might make the difference between taking the action, and taking an un-desired action like clicking a back button or leaving the site.

Speak their language. How can you re-phrase something (e.g. a headline, a link, a call to action button) using their language instead of yours? Test this new language idea to see if it persuades more visitors to take the action you want them to take. And most importantly, even if the test results are not what you’d expect, remember that taking the time to ask, “Why did that happen?” can make the test valuable.

Email Campaigns: Give Recipients a Reason to Care

Email campaigns can be a website’s best friend or worst enemy. They have the ability to entice recipients or turn them off. So, to help you create newsletter campaigns that won’t make your recipients cringe, I’ve outlined a few guidelines:

  1. It may sound obvious, but don’t create an email campaign unless it’s something the recipients actually will care about. I receive many email newsletters. Some are great, some are terrible and some are just plain useless. I continue to receive the latter two under the pretense of doing research for posts like this one, but every time they enter my inbox, I think WHY?! Only create campaigns that visitors care about. What that means will vary by industry and type of recipient, but in general, if something is new, newsworthy or has won an award, it’s worthy of being shared. A new product, a new sale or new findings all fall under this category. Outside of this, you should probably think harder about why you’re actually putting together this campaign. If you’re just sending the campaign out of fear your followers will forget you, you may be frustrating them more than you’re appealing to them.
  2. If you have their name, personalize your emails. Example: Hi Natalie, did you hear about our new shoe sale where all of our boots are 200% off?!
  3. Don’t overlook a subject line. While some recipients won’t read it, why wouldn’t you want to optimize your subject line for those who do? Keep it short, sweet, and to the point. It should connect back to my #1 suggestion – why the recipient should care. Benefit-oriented copy in the subject line will entice your recipients to open the email. Avoid “wewe” copy.
  4. Mold your format to the personas who will receive your email. If you know your recipients are mostly competitive, use benefit-oriented copy in bullet format, followed by a Call To Action (CTA). For methodical types, have narrative copy with links for more information etc. To get started, check out the general format detailed on the right, and try following that.
  5. Test! Unsure about who your recipients are and how to apply #4 – test your emails! Testing different variations of emails for click through rate or other metrics gets you results quickly and can provide a significant amount of insight about how to craft future emails. Just remember, those recipients of your email campaigns don’t necessarily represent the personas of all visitors coming to your site, so be wary when applying email test findings site-wide.
  6. Lastly, make sure recipients can unsubscribe easily. Just in case recipients decide they don’t want to receive your emails anymore, give them that option. There’s no point in frustrating them with repeated, unwanted campaigns, and there’s the added possibility of being marked as spam. If that’s not enough to inspire you to include an unsubscribe option, then perhaps the Federal Trade Commission’s CAN-SPAM law requiring all commercial email to have a clear, functioning unsubscribe option will do the trick! 😉 Check out the CAN-SPAM requirements for your email campaigns now, and save yourself the hassle and expense of any complaints.